• Melissa Fraser

10,428.6 Weeks

Updated: Mar 28, 2020

As a recent Photography graduate from Falmouth University, I have a passion for fashion photography. I have always been drawn to the glamorous world of the fashion industry. however, as an 'outdoorsy' gal and a nature lover, I was shocked to learn that fashion is one of the most polluting industries worldwide. Therefore, during my final major project uni, I produced a photography series called 10,428.6 Weeks.

10,428.6 Weeks takes on a critical view of the fashion industry and its environmental impact. The work explores fast fashion and questions the enormous current trends circling the elimination of single-use plastic. It looks to explore how consumers aren't as conserned with the disposal of garments as they are with plastic waste.

Fashion 'is currently the second most polluting industry after oil' (Teather, 2018). Due to the way our garments are made and disposed of, a classic white polyester t-shirt will take up to 200 years (10,428.6 Weeks) to decompose in landfill (Fashion Revolution, 2018). The work explores this thought a series of beautiful yet peculiar images, the masked characters aim to reveal the current situation where the beauty of the industry is concealing this damage.

View more from the series at https://www.melissafraser.co.uk/10-428-6-weeks



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