Blue Cow Wonders 

The blog that asks why and how to all things within the world of fashion & sustainability.

  • Melissa Fraser

As a recent Photography graduate from Falmouth University, I have a passion for fashion photography. I have always been drawn to the glamorous world of the fashion industry. however, as an 'outdoorsy' gal and a nature lover, I was shocked to learn that fashion is one of the most polluting industries worldwide. Therefore, during my final major project uni, I produced a photography series called 10,428.6 Weeks.

10,428.6 Weeks takes on a critical view of the fashion industry and its environmental impact. The work explores fast fashion and questions the enormous current trends circling the elimination of single-use plastic. It looks to explore how consumers aren't as conserned with the disposal of garments as they are with plastic waste.

Fashion 'is currently the second most polluting industry after oil' (Teather, 2018). Due to the way our garments are made and disposed of, a classic white polyester t-shirt will take up to 200 years (10,428.6 Weeks) to decompose in landfill (Fashion Revolution, 2018). The work explores this thought a series of beautiful yet peculiar images, the masked characters aim to reveal the current situation where the beauty of the industry is concealing this damage.

View more from the series at



  • Melissa Fraser

Hi, I'm Melissa and welcome to my blog.

- Blue Cow Wonders -

The blog, Blue Cow Wonders explores all areas of Fashion, Sustainability and Photography.

The name Blue Cow Wonders, inspired by my favorite childhood cartoon character Blue Cow (from the CBeebies show Story Maker). Blue Cow was different from the others as she wondered. She was curious about what goes on in the outside world beyond her field.

Motivated by my curiosity, follow me as I wander through the complex world of fashion, sustainability and photography.

Hope you enjoy,